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What should be on a business website? Each business will
have its own unique answer to that question. However,
every site must contain the basics, such as company name,
telephone number, etc. Businesses with a store-front can
add a map with the store's location - a benefit to many
customers. If you are selling items directly via the internet,
then an e-commerce solution is an obvious need.
Incorporating your company logo, and possibly company
colours, into the website design is important.
Starting with 3 or 4 pages and having up to about 10 pages
should encompass the needs of most businesses. A "home"
page, an "about us" page, and information that
will be useful to prospective clients should be included.
Keep in mind that traditional graphic design may not be
possible on a web site. Pay attention to colours used,
ensuring that "web-safe" colours are available.
a third party evaluate the ease of navigation of your
website. Ensure that all of your links are fully functional.
Have your design tested in different browsers.
Create your content with your business objective in mind.
If you have a store-front business, then you want the
customers to come into your store. Hence, your website
could be considered an electronic circular (flyer).
Consider whether or not you really need an e-mail address
on your site. It may be nice if you can assist a person
on the other side of the globe to learn how to properly
fit a gizmo inside a widget. But, is that part of your
business plan? Does your company have the resources available,
or is it desirable, to be a free, global help-desk?